A few weeks difference, a totally different reaction.

I wrote this column back in January 2020, before the Coronavirus became a thing. But things take time, and it was just published today.

Here is why that is interesting.

Back in January 2020 (before the bear market, before the uncertainty, when everything seemed comfortable), there will be some people that will intellectually agree with the idea that buying investments on sale is a good idea.

But now that it is April (and things have come down considerably, with the inseparable chaos and confusion that accompanies a bear market), these same people that intellectually agreed that buying quality investments on sale is a good idea find themselves emotionally conflicted and have inner resistance to actually do what they know is a good idea.