• “To invest successfully over a lifetime does not require a stratospheric IQ, unusual business insight, or inside information. What’s needed is a sound intellectual framework for decisions and the ability to keep emotions from corroding that framework.”
    ~ Warren Buffett

The pain of loss

The pain of loss is real, and it is acute, and it lingers. And, importantly, it affects how you make money decisions. It’s just one of the ways that emotional decision making can result in irrational decisions.

Brad Brain_ The pain of loss _ Alaska Highway News

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